BUILT FOR PLANNERS
Built with planners,
for planners.
We've spent years listening to event professionals. Thousands of conversations. One consistent pain point. Tend is the fix.
OUR STORY
The Problem We Kept Hearing
After thousands of conversations with event planners, across associations, PCOs, and corporate teams, one frustration came up again and again: the inbox.
Not the complex problems. Those are interesting. It's the repetitive ones that drain you:
What's my registration status?
Which hotel has the conference rate?
Can you resend my payment link?
Every reply means the same ritual: open your event platform, find the contact, check their details, copy the info, write the reply, double-check you didn't mix up attendees. Hours lost to admin that should take seconds.
HOW WE BUILT IT
Built on Real Input
Tend wasn't designed in a vacuum. It was shaped by deep collaboration with the planners who'll actually use it: their workflows, their edge cases, their "what about when..." questions.
The result: an AI assistant that actually fits how event teams work. Not a generic tool with event branding bolted on.
OUR PRINCIPLES
What We Believe
Human-in-the-Loop, Always
AI is powerful, but event communications are high-stakes. One wrong detail can derail an attendee's experience. That's why Tend never sends without you. Every reply is reviewed, edited if needed, and approved by a human before it goes out.
Accuracy Over Speed
We'd rather be right than fast. Tend's AI has strict guardrails: it will never invent prices, policies, deadlines, or contact details. If it doesn't know, it says so.
Built for Busy
Event planners don't have time for another platform to learn. Tend lives inside Outlook, where you already work. No app switching, no new workflows.
WHO WE ARE
The Team
Tend is built by a small team in Brisbane, Australia. We come from event technology — years of building tools for planners and learning what actually helps versus what just sounds good on a features page.
Brisbane, Australia
Founded 2024 · Event technology specialists
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